Google expands AI Search ads internationally as Search growth slows
AI · First reported 28 Oct, 21:48 · Updated 16:13
Google is taking ads in AI Search experiences to international markets as Alphabet reports slower growth in Search advertising. The supplied coverage also describes a separate Chrome autofill feature that uses information from Gmail.
- Google announced an international expansion of ads in AI Mode during Alphabet’s third-quarter earnings call, alongside multi-turn ads in the U.S.
- Alphabet reported $127.6 billion in revenue, up 25% year over year; Google Search revenue grew 12%, compared with 17% in the second quarter and 19% in the first.
- Google says sponsored product listing click-through rates in AI Mode are comparable to organic listings; Alphabet shares fell 8% after the results.
Summary written by Lux AI from 2 articles
Key facts
- Alphabet third-quarter revenue
- $127.6 billion, up 25% year over year.
- Google Search revenue growth
- 12% year over year, down from 17% in the second quarter and 19% in the first quarter.
- AI Mode query length
- Three times the average length of traditional searches, according to Sundar Pichai.
- Google Services revenue
- $96.3 billion, up 11% year over year.
- Google Cloud revenue
- $30.7 billion, up 103% year over year.
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