Google expands advertising in AI Mode

AI · First reported 28 Oct, 21:45 · Updated 00:39

Image: Wikimedia Commons · NASA Johnson Space Center · Public domain

Google is adding AI Mode ads in 10 countries and introducing ads in U.S. follow-up queries. The company also plans expansion to Brazil, Mexico and the U.K. later in 2026; one report says the move follows concerns that AI Mode was generating less revenue than it cost to run.

Ads are expanding to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore; U.S. ads will also appear in some follow-up queries.
Google plans to add Brazil, Mexico and the United Kingdom later in 2026.
Engadget reports that Alphabet executives described AI Mode as bringing in less revenue than it cost during the latest period, while ads had shown promising results.

Summary written by Lux AI from 2 articles

Key facts

New markets: Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore.
U.S. change: Ads can appear in follow-up queries in AI Mode.
Planned later expansion: Brazil, Mexico and the United Kingdom in the fourth quarter of 2026, according to Unite.AI.
Announcement date: October 28, 2026.