Netflix Tests AI-Powered Discovery Tab for TV Viewers
AI · First reported 3 Nov, 18:42 · Updated 19:22
Netflix is rolling out an AI Discover tab that recommends titles through mood- and theme-based options, with controls to refine suggestions. The test is starting on supported TVs for English-language users in the U.S., with broader access planned in the coming weeks.
- AI Discover’s initial feature offers recommendations through themes based on factors such as mood, viewing preferences, available time, and what is new or popular.
- Viewers can refine or refresh recommendations, save titles, and indicate that they do not want a title recommended again.
- Netflix describes the tab as a testbed and says it will use feedback to decide which features to keep or improve; access is beginning in the U.S. on supported TVs in English.
Summary written by Lux AI from 2 articles
Key facts
- Feature
- AI Discover tab with theme-based recommendations
- Initial availability
- Supported TVs in the U.S. for users using Netflix in English
- Expansion
- Netflix plans to make the tool available to additional users in the coming weeks
- User controls
- Refine suggestions, save titles, and exclude titles from future recommendations
- Netflix’s stated approach
- A testbed for features that may be kept, improved, or brought to the main Netflix experience
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