Netflix Tests AI Discover Recommendations on Its TV App

AI · First reported 3 Nov, 18:00 · Updated 18:37

Image: Wikimedia Commons · NASA Johnson Space Center / Jonny Kim · Public domain

Netflix is testing an AI Discover tab that recommends titles around viewers’ moods and themes, with controls to request more similar suggestions or stop recommending a title. The test is limited to some US customers, and Netflix plans to expand access in the coming weeks.

Netflix is testing an AI Discover tab on its TV app, initially offering recommendations organized around moods and themes.
The test is available to a limited group of US customers, who may skip the feature; Netflix says it plans to open access to others in the coming weeks.
Viewers can give feedback on recommendations by asking Netflix to show more titles like one they select or to stop recommending it.

Summary written by Lux AI from 2 articles

Key facts

Feature: AI Discover tab in Netflix’s TV app
Initial availability: Limited group of customers in the US
Planned access: Netflix plans to open the feature to others in the coming weeks
Recommendation controls: Users can request more similar titles or stop recommending a title
Earlier AI search tests: Netflix announced mobile-app beta tests in May 2025