Salesforce agrees to acquire customer-service AI company Cresta

Technology · First reported 3 Nov, 00:12 · Updated 14:19

Image: Wikimedia Commons · NASA/USGS · Public domain

Salesforce plans to add Cresta’s voice agents and customer-service tools to its Service Cloud offerings. The companies did not disclose the deal price; a reported $2.7 billion figure has not been independently verified by TNW.

Salesforce announced a definitive agreement to acquire Cresta; the transaction is subject to regulatory approval and is expected to close in the first quarter of Salesforce’s fiscal year 2028.
Salesforce did not disclose the price. The Information reported a $2.7 billion valuation, which TNW said it had not independently verified.
Salesforce says Cresta’s voice agents handle complex calls and can support human representatives; Salesforce plans to integrate the company’s technology with Service Cloud.

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Key facts

Acquirer and target: Salesforce agreed to acquire Cresta.
Expected closing: First quarter of Salesforce’s fiscal year 2028, subject to regulatory approvals.
Price: Not disclosed by Salesforce; The Information reported $2.7 billion, a figure TNW said it had not independently verified.
Planned integration: Salesforce plans to join Cresta with Service Cloud.