Salesforce Plans to Acquire Cresta
Technology · First reported 3 Nov, 00:12 · Updated 00:52
Salesforce announced plans to buy Cresta, a company that makes AI-powered contact-centre software and voice agents. The deal is reported at about $2.7 billion, though Salesforce had not confirmed its value in the supplied article; the transaction is expected to close in the first quarter of 2028, subject to standard closing conditions.
- Salesforce announced plans to acquire Cresta, whose software uses AI-powered voice agents to address customer needs.
- The value was unconfirmed in the article, which cited an unnamed person familiar with the plan for an estimate of roughly $2.7 billion; a separate headline also reported $2.7 billion.
- Salesforce expects the transaction to close in the first quarter of 2028, subject to standard closing conditions.
Summary written by Lux AI from 2 articles
Key facts
- Buyer
- Salesforce
- Company to be acquired
- Cresta, an AI-powered contact-centre software company
- Reported value
- Roughly $2.7 billion; unconfirmed in the Silicon Republic article
- Expected closing
- First quarter of 2028, subject to standard closing conditions
Source spectrum
Far left
Left
Lean left
Centre
Lean right
Right
Far right
Left 0 · Centre 2 · Right 0 of 2 rated sources
Background
- An earlier Lux story reported Salesforce’s acquisition of Rune Technologies, whose AI software supports military planning; its summary said financial terms were undisclosed in one report and put at $375 million in another. [68f34eb3-2493-4dd3-9161-c0459bcf3976]
- Another earlier Lux story compared agentic AI products and reported metrics at Change Agents, Meta, Salesforce, and ServiceNow. [a878cb04-897d-4312-b744-63f285ae91dc]
All coverage
Coverage over time
LeftCentreRight
Articles per hour since first reported, by side.
Ownership
- Corporation 100% (2)
Share of the 2 sources by owner type.