Sports Direct opens first African stores in Kenya
Business · First reported 2 Nov, 10:38 · Updated 11:22
Sports Direct has opened two stores in Nairobi, marking its African debut. The outlets are part of Frasers Group’s partnership with Hudson Group and offer sports and lifestyle brands alongside Frasers’ own labels.
- The stores are at Sarit Centre and Galleria Mall in Nairobi, and measure 930 sqm and 725 sqm respectively.
- They stock brands including Nike, Adidas, Under Armour, Puma, New Balance and Asics, as well as Frasers Group labels such as Everlast and Slazenger.
- Hudson Group CEO Chris Muscat said the partnership aims to build on the openings and expand Sports Direct across Africa.
Summary written by Lux AI from 2 articles
Key facts
- Stores opened
- Two
- Country
- Kenya
- Locations
- Sarit Centre and Galleria Mall, Nairobi
- Store areas
- 930 sqm at Sarit Centre; 725 sqm at Galleria Mall
- Partnership
- Frasers Group and Hudson Group
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