Chinese beauty brands, flush with success at home, start to vie for global shelf space

Chinese beauty brands that have succeeded in their domestic market are seeking more space on international retail shelves. Industry executives expressed confidence that consumers worldwide will favor Chinese products.

• Chinese beauty brands are beginning to compete for shelf space in global markets.· 3 sources
• The report describes the brands as having success in China.· 2 sources
• Industry executives cited growing confidence that Chinese products will appeal to consumers worldwide.· 1 source