Reddit plans sign-in tests as search referrals decline

Technology · First reported 29 Oct, 20:07 · Updated 20:43

Reddit says it will test requiring sign-ins to view most content, citing falling search referrals and its focus on logged-in users. The company reported $895 million in third-quarter revenue, while its fourth-quarter forecast came in below analyst expectations in CNBC’s account.

CEO Steve Huffman said Reddit plans to test a logged-in-only experience in selected markets outside the United States in the fourth quarter before considering wider implementation.
Reddit said search referrals fell by more than one million on average each week during October; CNBC reports Huffman linked the decline to changes in Google search, including AI features.
Third-quarter revenue was $895 million. Reddit forecast fourth-quarter revenue of $1 billion to $1.03 billion; CNBC says that was below Wall Street’s $1.05 billion estimate.
Daily active unique visitors reached 130.3 million in the third quarter, up 12% year over year; U.S. daily active unique visitors fell 2% to 50.7 million.

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Key facts

Third-quarter revenue: $895 million
Fourth-quarter revenue forecast: $1 billion to $1.03 billion
Third-quarter daily active unique visitors: 130.3 million, up 12% year over year
U.S. daily active unique visitors: 50.7 million, down 2% year over year