Chinese motorcycle brands gain ground in Europe

Business · First reported 7 Nov, 03:07 · Updated 03:52

Image: Wikimedia Commons · NASA Johnson Space Center · Public domain

Chinese manufacturers are expanding their European motorcycle sales, especially in models over 250cc. Their growing market share and competitive pricing are drawing customer interest and attention from established brands.

China accounted for 27.1% of EU motorcycle imports in 2025, making it the second-largest supplier behind Japan.
China’s share of European imports of motorcycles over 250cc rose from 7% in 2019 to nearly one-third. [7592ce87-8e57-4231-ad0f-73e58cd1d575
At the Milan motorcycle show, visitors considered Chinese models, while one Italian brand executive said a new sport bike could eventually pose a competitive threat. [7592ce87-8e57-4231-ad0f-73e58cd1d575

Summary written by Lux AI from 2 articles

Key facts

China’s EU import share: 27.1% of motorcycle imports in 2025; second-largest supplier behind Japan.
Value of sales: €1 billion in 2025, according to the cited industry report.
Motorcycles over 250cc: Nearly one-third of European imports, up from 7% in 2019.