Fenwick unveils Gruffalo’s Child Christmas windows in Newcastle
Entertainment · First reported 2 Nov, 07:33 · Updated 08:19

Fenwick has revealed an animated 2026 Christmas window display at its Newcastle flagship, inspired by Julia Donaldson and Axel Scheffler’s The Gruffalo’s Child. The installation is open until early January 2027, and Fenwick has also launched a themed bauble with some sales proceeds going to the National Literacy Trust.
- The display brings scenes from The Gruffalo’s Child to life with moving characters, woodland scenery, festive lighting and a soundtrack performed by the Royal Northern Sinfonia.
- The unveiling took place on Sunday on Newcastle’s Northumberland Street, with invited guests and thousands of online viewers.
- The windows are open to the public until early January 2027; the accompanying bauble is available in-store and online, with a donation from sales supporting the National Literacy Trust.
Summary written by Lux AI from 2 articles
Key facts
- Location
- Fenwick’s flagship store on Northumberland Street, Newcastle
- Book inspiration
- The Gruffalo’s Child, written by Julia Donaldson and illustrated by Axel Scheffler
- Display period
- Open to the public until early January 2027
- Bauble
- Exclusive themed bauble sold in-store and online; a donation from sales goes to the National Literacy Trust
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