Very introduces a Black Friday price promise
Business · First reported 29 Oct, 16:24 · Updated 02:39

Very says eligible discounted products bought during its Black Friday event will be covered if Very reduces their prices again before 4 December 2026. Customers can contact its service team by that date to claim the difference, subject to the promise’s terms.
- Very says its promise applies to eligible Black Friday discounted products across categories including fashion, electrical goods, toys, home, beauty and sports.
- The event runs from 28 October to 4 December, and Very says customers can claim the difference if it lowers an eligible product’s price later in the event, subject to the terms.
- Very also reported adjusted EBITDA of £317.5m, up 3.4%, while fashion and sports sales were each described as facing a challenging market and declining 4.6%.
Summary written by Lux AI from 2 articles
Key facts
- Offer
- Very calls it the Black Friday Price Promise; it covers eligible discounted products.
- Event dates
- 28 October to 4 December.
- Claim deadline
- Customers must contact Very Customer Services by 4 December 2026 to claim a difference, subject to the promise’s terms.
- Adjusted EBITDA
- £317.5m, up 3.4%.
- Fashion and sports sales
- Both categories were reported as declining 4.6%.
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