Sports Direct and Nike launch Christmas campaign featuring Erling Haaland
Business · First reported 3 Nov, 08:59 · Updated 09:22
Sports Direct and Nike have launched a Christmas campaign called “Unwrap Potential”, featuring Manchester City striker Erling Haaland and other sports and music figures. Drapers describes it as Sports Direct’s 2026 Christmas campaign.
- Sports Direct and Nike teamed up for a Christmas campaign titled “Unwrap Potential”.
- The campaign features Manchester City striker Erling Haaland; the reports also name Dina Asher-Smith and Leah Williamson.
- Drapers identifies the campaign as Sports Direct’s 2026 Christmas campaign and says the advert is available to watch.
Summary written by Lux AI from 2 articles
Key facts
- Campaign title
- “Unwrap Potential”
- Campaign partners
- Sports Direct and Nike
- Named participants
- Erling Haaland, Dina Asher-Smith and Leah Williamson
- Campaign year stated
- 2026
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