How Fanatics and OpenAI streamline the fan experience
AI · First reported 26 Oct, 07:00 · Updated 22:07
Fanatics has introduced an OpenAI-powered Shop the Look feature that recommends coordinated sports merchandise. Testing across roughly 30,000 MLB products recorded 10% higher engagement than the previous experience.
- Shop the Look recommends coordinated, in-stock merchandise to match items fans browse, including team jerseys.
- The feature is available across Fanatics.com and official NFL, NBA, MLB and NHL online stores.
- Testing across roughly 30,000 MLB products showed 10% higher engagement than the previous experience.
Summary written by Lux AI from 2 articlesUnverified
Source spectrum
Far left
Left
Lean left
Centre
Lean right
Right
Far right
Unrated
Left 0 · Centre 0 · Right 0 of 0 rated sources
All coverage
Coverage over time
LeftCentreRight
Articles per hour since first reported, by side.
Ownership
- Unknown 50% (1)
- Corporation 50% (1)
Share of the 2 sources by owner type.
From the companies
- How Fanatics and OpenAI streamline the fan experience
OpenAI News · 26 Oct, 07:00