Mondelez challenges Moo Free’s use of “Snowballs” name
Business · First reported 2 Nov, 12:22 · Updated 12:58
Mondelez International has contacted vegan chocolate maker Moo Free over its White Choccy Snowballs, while saying it has taken no legal action and is open to an amicable resolution. Moo Free says it does not accept that infringement has been established.
- Mondelez sent Moo Free a legal letter about the name of its White Choccy Snowballs; the product is described as dairy-free white chocolate-covered rice balls.
- Moo Free says it had sold the product for about two years before Mondelez asked it to remove the items from sale; Moo Free disputes that infringement has been established.
- Mondelez says it has taken no legal action against Moo Free and is open to an amicable resolution.
Summary written by Lux AI from 2 articles
Key facts
- Company contacting Moo Free
- Mondelez International
- Product at issue
- Moo Free’s White Choccy Snowballs
- Trademark registration year
- 2001
- Mondelez’s stated position
- It says no legal action has been taken and it is open to an amicable resolution.
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