TrendForce forecasts up to 1.5 million OLED MacBook Pro shipments in 2027

Technology · First reported 28 Oct, 22:04 · Updated 23:15

Image: Wikimedia Commons · NASA Johnson Space Center · Public domain

TrendForce expects Apple to ship 1.2 million to 1.5 million touchscreen OLED MacBook Pro units in 2027. The firm says the new model could help expand OLED notebook adoption, though its premium price may limit near-term replacement demand. (decd978b-0450-4ebb-92bf-6bcb065d4842; f634e464-4a1c-4796-b767-c34214421eb8)

TrendForce forecasts Apple will ship 1.2 million to 1.5 million touchscreen OLED MacBook Pros in 2027. (decd978b-0450-4ebb-92bf-6bcb065d4842; f634e464-4a1c-4796-b767-c34214421eb8)
The 14-inch and 16-inch models start at $2,899 and $3,399, respectively, and are offered alongside existing mini-LED MacBook Pro models. TrendForce says the pricing and lineup overlap could temper near-term replacement demand. (decd978b-0450-4ebb-92bf-6bcb065d4842; f634e464-4a1c-4796-b767-c34214421eb8)
TrendForce projects global OLED notebook shipments will grow nearly 40% in 2026 and more than 40% in 2027, with Apple’s entry expected to encourage wider adoption. (decd978b-0450-4ebb-92bf-6bcb065d4842; f634e464-4a1c-4796-b767-c34214421eb8)

Summary written by Lux AI from 3 articles

Key facts

Apple MacBook Pro forecast: 1.2 million to 1.5 million units in 2027 (decd978b-0450-4ebb-92bf-6bcb065d4842)
Starting prices: $2,899 for 14-inch; $3,399 for 16-inch (decd978b-0450-4ebb-92bf-6bcb065d4842)
OLED notebook shipment growth: Nearly 40% in 2026 and more than 40% in 2027, according to TrendForce (f634e464-4a1c-4796-b767-c34214421eb8)
Panel supplier: Samsung Display is identified as the exclusive supplier for the new MacBook Pro (decd978b-0450-4ebb-92bf-6bcb065d4842)
Global OLED notebook shipments: TrendForce projects 46.6 million units by 2030 (f634e464-4a1c-4796-b767-c34214421eb8)