OpenAI Brings AI Shopping To NFL, NBA and MLB Stores With Fanatics Deal
AI · First reported 26 Oct, 15:05 · Updated 19:07
Fanatics and OpenAI developed Shop the Look, a feature that recommends coordinated, in-stock merchandise on product pages. Fanatics says recommendations are matched to team and style, and that views of recommended items increased 10% after the feature launched.
- Shop the Look uses OpenAI’s Codex to analyze catalog data and suggest compatible in-stock items alongside a product a shopper is considering.
- Fanatics chief product officer Justin Tsai said the feature matches recommendations by team and intended style, including accessories to accompany a jersey.
- After the feature rolled out, Fanatics reported a 10% increase in views of recommended items.
Summary written by Lux AI from 2 articles
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