Reddit plans to expand logged-in access as search referrals decline
World · First reported 29 Oct, 20:07 · Updated 21:40
Reddit says it will test a primarily logged-in experience in selected markets outside the United States in the fourth quarter of 2026. The company links the shift to personalization, advertising and data protection; its shareholder letter also reports falling search referrals and warns that continued declines could affect daily active users.
- Reddit plans to begin testing a logged-in-only version in selected markets outside the United States in Q4 2026, with test results informing a possible global version.
- Reddit says logging in could support personalization, advertising and protection of its data; CEO Steve Huffman said users will not need to provide their name or identity.
- The company reported Q3 revenue of $895 million, up 53% year over year, and said search referrals fell meaningfully during the quarter.
Summary written by Lux AI from 2 articles
Key facts
- Q3 2026 revenue
- $895 million, up 53% year over year.
- Q3 global daily active uniques
- 130.3 million, up 12% year over year.
- Planned testing
- Q4 2026 in selected markets outside the United States.
- Q3 net income
- $283 million, up 74% year over year.
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- Reddit Announces Shift to Primarily Logged-In Experience29 Oct, 20:29
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