Apple reportedly sent most iPhone Duo launch stock to stores

Technology · First reported 30 Oct, 10:10 · Updated 10:15

Image: Wikimedia Commons · NASA Johnson Space Center · Public domain

Reports citing Bloomberg’s Mark Gurman say Apple allocated about 80% of its initial iPhone Duo inventory to retail stores, leaving roughly 20% for online orders, including pickup. Store quantities were reportedly small, while online pre-orders sold out quickly.

Bloomberg’s Mark Gurman reported that Apple allocated roughly 80% of initial iPhone Duo stock to stores; another report described the split as perhaps four times more stock for retail than online.
Reports said stores held around 50 units at some locations and up to about 250 at flagship stores. The articles say online pre-orders sold out quickly, and customers who obtained a phone in store on launch day generally queued.
Apple described demand as extraordinary, while the reports noted that the company had not published inventory totals or a channel-by-channel breakdown.

Summary written by Lux AI from 2 articles

Key facts

Reported retail allocation: About 80% of initial iPhone Duo inventory
Reported online allocation: About 20%, including online pickup orders
Reported store quantities: Around 50 units at some stores; up to about 250 at flagship stores
Online pre-order timing: Delivery estimates slipped to late January shortly after pre-orders opened