Why Meesho leads Amazon and Flipkart in smaller cities

Meesho is described as growing in India’s smaller cities through low-cost products, a large seller network, and its Valmo logistics model. The article says it reported 274 million annual unique transacting customers in the first quarter of FY27, while noting that sustained profitability remains a challenge.

• Meesho reported 274 million annual unique transacting customers in Q1 FY27, and nearly 88% of its consumers were from outside India’s eight largest cities.· 1 source
• The platform connects more than one million sellers and has attracted sellers by eliminating commission charges, while Amazon and Flipkart have also expanded commission-free offers.· 1 source
• Its Valmo platform coordinates third-party delivery partners; the article says Meesho’s long-term challenge is turning transaction growth into sustained profitability.· 1 source