Apple promotes Apple Pay in an Edgar Wright-directed action ad

Technology · First reported 9 Nov, 21:30 · Updated 21:43

Image: Wikimedia Commons · NASA/USGS · Public domain

Apple released an action-themed Apple Pay advertisement directed by Edgar Wright. The ad shows a protagonist paying for convenience-store items with Apple Pay before using them to fight opponents; Apple presents the payment method as fast, easy and secure.

Apple released a new Apple Pay advertisement directed by filmmaker Edgar Wright.
The ad uses kung-fu action conventions and shows its protagonist paying for convenience-store objects with Apple Pay before using them against opponents.
Apple describes Apple Pay as a fast, easy and secure way to pay with an iPhone, using a double-click, Face ID authentication and a contactless reader.

Summary written by Lux AI from 2 articles

Key facts

Advertiser: Apple
Director: Edgar Wright
Ad style: Kung-fu-inspired action with dramatic cuts and fight choreography
Payment steps described by Apple: Double-click the iPhone side button, authenticate with Face ID, then hold the phone near a contactless reader