Instagram tests horizontal videos up to 90 minutes long
Technology · First reported 26 Oct, 19:17 · Updated 07:58
Instagram is expanding tests of Features, a long-form video format, from Brazil to selected U.S. creators. Short Reels can link viewers to full-length videos inside the app, while a long-term creator payment model remains unsettled.
- Features supports horizontal videos up to 90 minutes long and targets podcasters, comedians and other long-form creators. Testing in Brazil is expanding to selected creators in the United States.
- Creators can link short Reels to full-length videos so viewers can continue watching without leaving Instagram. The longer videos will also be recommended through Explore and other parts of the app.
- Meta says it is exploring earnings from brands, fans and Instagram, including performance-based incentives. It has not settled a long-term monetization model for the format.
- Instagram is also testing a dedicated profile space for episodic Reels and ways to recommend live videos to people who do not follow their creators.
- Instagram is developing long-form viewing across mobile and television. Its TV app is expanding to Apple TV in the United States.
Summary written by Lux AI from 6 articles
Key facts
- Format
- Features: horizontal videos up to 90 minutes.
- Test markets
- Brazil and selected creators in the United States.
- Discovery
- Linked Reels, Explore and other areas of Instagram.
- Creator payments
- Long-term monetization model not yet specified by Meta.
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