Asos estimates cyberattack reduced sales by up to £8 million

Asos estimates the October 6 cyberattack reduced sales by 2% to 4%, or roughly £4 million to £8 million. The company says the effect is easing and that exposed customer data did not include payment details or passwords. (7ae8079f-fd5f-499b-bf97-9b49ff4b3b81; b3207260-26ea-489b-b501-f74e119c7212)

• Asos estimated the attack reduced gross merchandise value sales by 2% to 4%, equivalent to around £4 million to £8 million based on monthly sales of about £200 million.· 2 sources
• The company said the hacker accessed names and contact details, but not payment information or account passwords. Its investigation found access began through an employee account obtained using impersonation.· 2 sources
• Asos said its website and app stayed operational, it strengthened security, and it resumed paused marketing and customer relationship activity within two days.· 1 source
• The company said sales had remained broadly flat since its August 30 year-end and the sales impact had eased by November; it forecast underlying core profits of £180 million to £200 million for the coming year.· 1 source
• The reports also note a 5% fall in like-for-like annual GMV sales, pre-tax profit of £24.4 million versus a £281.6 million loss the prior year, and fourth-quarter GMV growth for the first time in four years.· 2 sources