Ford outlines connected-car data practices and privacy controls

Technology · First reported 2 Nov, 16:46 · Updated 17:01

Image: Wikimedia Commons · NASA Johnson Space Center · Public domain

Ford says it will not sell customers’ driving data to brokers or insurers, while warning that disabling data sharing can also turn off some connected features. The company says owners can manage privacy settings through their vehicle or the Ford app.

Ford says connected vehicles collect diagnostic, driving-characteristic and location data to support services and vehicle development.
Ford says it will not sell driving data to brokers or insurers, and owners can change privacy settings through the vehicle display or Ford app.
Opting out may disable connected features including BlueCruise, internet connectivity, vehicle location services, real-time navigation and built-in roadside assistance.

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Key facts

Data categories: Vehicle diagnostics, driving characteristics and location data.
Ford’s stated sales policy: Ford says it will not sell driving data to brokers or insurers.
Privacy controls: Settings are available through the vehicle’s center display or the Ford app.
Potential opt-out effects: Some connected features and services may stop working, including BlueCruise, internet connectivity and real-time navigation.
Customer survey: Ford surveyed more than 1,000 consumers; 91% said data privacy is a key consideration when choosing a vehicle.