Apple Removes Store Subscription Sign-Up Metric After Consent Allegations
Technology · First reported 9 Nov, 03:28 · Updated 03:31

Louis Rossmann alleged that some Apple Store employees enrolled customers in auto-renewing subscription trials without informed consent. Apple removed a staff sign-up metric and reminded employees to obtain consent, though the reason for removing the metric was not confirmed as related to the allegations.
- Rossmann alleged that some Apple Store employees activated subscription trials without clearly explaining that charges could begin after the trial, and in some cases pressed the acceptance button themselves.
- The reports say Apple tracked a 40% subscription sign-up target for some retail staff; Apple removed the metric early last week, with the stated explanation that it was less relevant during the holiday season.
- Apple also reminded retail employees to respect privacy and obtain consent when offering trials and handling other in-store processes; the reports do not establish whether the actions were prompted by Rossmann’s videos.
Summary written by Lux AI from 2 articles
Key facts
- Allegations
- Some employees allegedly activated auto-renewing subscription trials without informed consent.
- Reported target
- A 40% sign-up target was reportedly tracked for retail employees at some U.S. stores.
- Metric removal
- Apple removed the metric early last week; MacRumors reports the stated reason was that it was less relevant during the holiday season.
- Staff reminder
- Apple issued an internal reminder to obtain consent and respect customer privacy.
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