FTC Seeks Company Data on Personalized Pricing

Politics · First reported 28 Oct, 19:19 · Updated 15:55

Image: Wikimedia Commons · NASA Johnson Space Center · Public domain

The FTC is seeking information from nine companies about whether and how they use personal data in setting prices, wages or job offers. The agency says the information will support a study; JetBlue and Delta made statements about their pricing practices.

The FTC is seeking information from nine companies, including Walmart, Uber and Delta, about whether they use consumer data to set individualized prices or other offers.
The FTC says the information will help it prepare a study for regulators and lawmakers on the tools, strategies and effects of personalized pricing and wage setting.
JetBlue said it does not use personal information or browsing history to set individual fares; Delta said it complies with applicable privacy, pricing and advertising laws.

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Key facts

Companies receiving requests: Nine, including Walmart, Uber, Target, Lyft, DoorDash, Instacart, Delta, United and JetBlue.
Data mentioned: Location, browsing history and income.
Topics under review: Prices, wages and job offers.
Stated purpose: An FTC study to inform regulators and lawmakers.
FTC authority: The FTC says it cannot impose a blanket prohibition on the practice.