Hugo Boss lowers 2026 outlook amid weaker demand
Business · First reported 3 Nov, 08:07 · Updated 08:40
Hugo Boss cut its full-year sales and operating-profit forecasts after reporting lower third-quarter revenue and profit. It cited subdued consumer demand and higher technology-related costs.
- Hugo Boss now expects 2026 operating profit of £209m–£251m, down from its previous range of £251m–£293m, and forecasts a high single-digit percentage decline in currency-adjusted sales.
- In the third quarter, revenue fell 4% to £791m and operating profit dropped almost 15% to £67.7m; currency-adjusted sales declined 5%.
- The company said higher technology-related costs and subdued consumer spending weighed on results, while gross margin rose 2.2 percentage points to 63.3%.
Summary written by Lux AI from 2 articles
Key facts
- Revised 2026 operating-profit forecast
- £209m–£251m
- Third-quarter revenue
- £791m, down 4%
- Third-quarter operating profit
- £67.7m, down almost 15%
- Third-quarter gross margin
- 63.3%, up 2.2 percentage points
- Inventory change
- Down 14% year on year during the quarter
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