Meta partners AnyMind to connect social discovery with live commerce
Technology · First reported 27 Oct, 06:40 · Updated 07:55
Meta and AnyMind Group partnered to connect Facebook and Instagram live video ads with livestream shopping. Facebook support is planned for the fourth quarter of 2026, followed by Instagram in early 2027.
- The partnership will let brands use Facebook and Instagram live video ads to direct audiences to livestreams, with Facebook support planned for Q4 2026 and Instagram following in early 2027.
- Brands can direct customers to their own websites or apps, marketplace stores, or business messaging channels; AnyMind also offers simulcasting across marketplaces and brand-owned channels.
- AnyMind says its offerings include human-led, AI-powered, and hybrid livestream models, supported by 85 live commerce studios across Asia Pacific.
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