Apple CEO says AI should serve products, not be a goal on its own

John Ternus said Apple plans to use AI in its products but wants customers to value what the products do, rather than focus on whether AI powers them. He also discussed AI agents, product creation and user security.

• Ternus said Apple will use AI in new products, but does not want to add it without a clear purpose; he said customers should care whether a product is useful and appealing, not whether AI or traditional software made it work.· 2 sources
• Asked about AI agents potentially changing how people use computers, Ternus said they could make life easier, while describing product creation as a human and personal activity.· 2 sources
• Ternus said Apple focuses on product security, safety and protecting user information. The interview account said he did not state whether he supports AI regulation.· 1 source