Reddit begins testing ads in search results
Business · First reported 3 Nov, 19:24 · Updated 20:07
Reddit is testing search-result ads with a limited group of advertisers, aiming to show promotions relevant to users’ queries. The test comes as the company reports declining Google search referrals and considers changes to logged-out access.
- Reddit has started an initial test of search-result ads with a limited group of eligible advertisers; placements may reflect the context of a user’s query.
- The company says it will assess user responses during the test and use them to refine the ad experience.
- The test follows reports of declining search referrals from Google; Reddit has also announced a gradual move toward logged-in access for much of its content.
Summary written by Lux AI from 2 articles
Key facts
- Ad test
- Initial test with a limited or selected group of advertisers.
- Ad relevance
- Reddit says placements may depend on contextual relevance to a search query.
- Global daily active users
- 130.3 million in Q3, flat quarter-over-quarter, according to TechCrunch.
- U.S. daily active users
- 50.7 million in Q3, down from 53.2 million in Q2, according to TechCrunch.
- Logged-in access
- Reddit said it would make the transition gradually, initially in markets outside the U.S.
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