Instagram Tests Horizontal Videos Up to 90 Minutes
Technology · First reported 29 Oct, 18:54 · Updated 01:24
Instagram is testing a feature for horizontal videos up to 90 minutes, initially with a small group of US creators. The test targets long-form creators, but Instagram has not announced a revenue-sharing plan or a wider rollout date.
- Instagram’s Features test allows creators to upload horizontal videos of up to 90 minutes; it began with a small group of US creators after an earlier trial in Brazil.
- The format is aimed at long-form creators who mainly publish on YouTube; videos may be recommended on Explore, and Reels can link to them.
- Instagram has no current plan to share ad revenue from Features, and has not set a date for a wider rollout.
Summary written by Lux AI from 2 articles
Key facts
- Maximum video length
- 90 minutes
- Initial test group
- A small group of US creators
- Earlier trial
- Brazil
- Wider rollout
- No firm date announced
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- Would you watch a 90-minute-long video on Instagram?30 Oct, 07:25
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