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Harley-Davidson

automotive · United States · Accounts: Harley-Davidson, Inc.

Revenue 2025
$4.47bn

sec.gov

Net profit 2025
$339m

sec.gov

Dividends paid 2025
$86m

sec.gov

Workforce
6,400

2023 · sec.gov

From the stored figures

  • Revenue went from $6.00bn in 2016 to $4.47bn in 2025 (−25%).

Cuts against payouts

Jobs cut each year (tracker events) beside dividends and buybacks paid that year

Jobs: confirmed figures, else the stated "up to"; estimates and rumours not counted. Figures from SEC EDGAR XBRL. Original reporting currency. "Not available" means no stored figure; nothing is estimated.

Revenue and profit

Revenue as bars; pre-tax and net profit to shareholders as lines

Figures from SEC EDGAR XBRL. Original reporting currency. "Not available" means no stored figure; nothing is estimated.

Dividends and buybacks

Cash paid to shareholders each year; buybacks shown separately

Figures from SEC EDGAR XBRL. Original reporting currency. "Not available" means no stored figure; nothing is estimated.

Workforce

Year-end headcount the company reports; triangles mark job-cut events

Headcount from annual filings. Cuts from the tracker's events.

Revenue and profit per employee

Each year's stored figure divided by that year's reported headcount

Figures from SEC EDGAR XBRL. Original reporting currency. "Not available" means no stored figure; nothing is estimated.

Every figure and its source

Original currency. Tap a figure to open its filing.

  • 2025

    Revenue
    $4.47bn
    Pre-tax profit
    $459m
    Net profit to shareholders
    $339m
    Cash dividends paid
    $86m
    Dividend per share
    0.72
    Share buybacks
    $353m
    Year-end workforce
    Not available
  • 2024

    Revenue
    $5.19bn
    Pre-tax profit
    $517m
    Net profit to shareholders
    $455m
    Cash dividends paid
    $91m
    Dividend per share
    0.69
    Share buybacks
    $460m
    Year-end workforce
    Not available
  • 2023

    Revenue
    $5.84bn
    Pre-tax profit
    $867m
    Net profit to shareholders
    $707m
    Cash dividends paid
    $96m
    Dividend per share
    0.66
    Share buybacks
    $364m
    Year-end workforce
    6,400
  • 2022

    Revenue
    $5.76bn
    Pre-tax profit
    $931m
    Net profit to shareholders
    $741m
    Cash dividends paid
    $93m
    Dividend per share
    0.63
    Share buybacks
    $339m
    Year-end workforce
    Not available
  • 2021

    Revenue
    $5.34bn
    Pre-tax profit
    $819m
    Net profit to shareholders
    $650m
    Cash dividends paid
    $92m
    Dividend per share
    0.60
    Share buybacks
    $12m
    Year-end workforce
    Not available
  • 2020

    Revenue
    $4.05bn
    Pre-tax profit
    −$16m
    Net profit to shareholders
    $1m
    Cash dividends paid
    $68m
    Dividend per share
    0.44
    Share buybacks
    $8m
    Year-end workforce
    Not available
  • 2019

    Revenue
    $5.36bn
    Pre-tax profit
    $557m
    Net profit to shareholders
    $424m
    Cash dividends paid
    $237m
    Dividend per share
    1.50
    Share buybacks
    $297m
    Year-end workforce
    Not available
  • 2018

    Revenue
    $5.72bn
    Pre-tax profit
    $687m
    Net profit to shareholders
    $531m
    Cash dividends paid
    $246m
    Dividend per share
    1.48
    Share buybacks
    $391m
    Year-end workforce
    Not available
  • 2017

    Revenue
    $5.65bn
    Pre-tax profit
    $864m
    Net profit to shareholders
    $522m
    Cash dividends paid
    $252m
    Dividend per share
    1.46
    Share buybacks
    $465m
    Year-end workforce
    Not available
  • 2016

    Revenue
    $6.00bn
    Pre-tax profit
    $1.02bn
    Net profit to shareholders
    $692m
    Cash dividends paid
    $252m
    Dividend per share
    1.40
    Share buybacks
    $465m
    Year-end workforce
    Not available

10 of 10 years complete · checked 28 Oct 2026 · SEC CIK 793952